With the growing use of mobile phones, internet, social media websites, and mobile applications, digital marketing is one of the most popular and cost effective ways to reach out to potential customers. From healthcare to ecommerce to education, every industry now understands the importance of web presence. Its an effective way of doing business for both B2C (Business-to-Consumer) and B2B (business-to-business) nature.
Doing a Master’s in Digital Marketing is important because with the advances in the digitisation and social networking, companies and businesses are changing the way they used to interact with their customers. A digital marketing graduate will be equipped with the right online marketing strategy and analytical skills to take the organisation on the right path.
Because of this, digital marketing skills (social media, search engine optimization, earned media and analytics-related jobs particularly are in high demand and paid better) are in demand. Companies all over the world like India, USA, UK, Canada, Australia, Ireland etc. are now spending 80% more on their digital budget. A study and industry trends suggest that Digital Ads are estimated to make up 41.4% of the total media ad spends all over the world by 2019. Globally, digital marketing skills ranked in the top ten in the world of ‘Top Skills of 2016’ (LinkedIn).
What do you study in the digital marketing?
Digital Marketing consists of various individual careers opportunities like search engine optimization (SEO), search engine marketing (SEM), social media Marketing (SMM), content marketing, email marketing and much more. One of the benefits of studying a programmes such as an MSc in Digital Marketing is that it is open to all students irrespective of the previous education.
Top UK universities for Digital Marketing
- University of Southampton
- Lancaster University
- University of York
- Loughborough University
- Plymouth University