The luxury brand industry has changed over the years with the rise of an urban elite class. More and more international giants are employing innovative marketing and promotional campaigns to bring in customers with new marketing techniques. This has generated a number of new careers in luxury brand management.
If you have a natural flair for networking and marketing, then an MBA in Luxury Brand Management might be for you.
What is Luxury Brand Management?
Luxury brand management involves managing big brands in the areas of fashion, jewellery, beauty and hospitality. Brand managers ensure customer satisfaction, building trust and promoting a brand’s uniqueness among targeted customers through trends and competitor analysis.
Why to study Luxury Brand Management in the UK?
The UK has propelled brands such as Burberry and Jimmy Choo on to the global stage and an MBA in Luxury Brand Management in the UK prepares you for future leadership by imparting global thinking skills and cutting-edge industry practice.
- A good second class degree 2:2 or equivalent in a business related discipline
- Relevant work experience (minimum 3 years) at managerial level
- IELTS 6.5 overall with 6.0 in each element
Careers in Luxury Brand Management
The current Indian luxury market which is valued at 18.5 Billion USD has the potential to reach more than 100 Billion USD in the next 7-8 years. An MBA in Luxury Brand Management can lead to a variety of jobs in this growing sector, including:
- Marketing Managers
- Business Development Consultants
- Brand Managers
- Marketing Communication Manager
- Head of Product Development
- Strategic Marketing Analyst
- Luxury Brand Manager