Marketing is the central pillar of any business, and marketing courses in the UK provide students with the knowledge and skills to create effective marketing strategies that can help businesses grow and succeed in the modern competitive marketplace. A masters in marketing is designed to train students to analyse the market and create marketing strategies to help businesses succeed. Students are equipped with knowledge of the principles and practices of marketing.
MSc marketing degrees cover a wide range of topics, including market research, consumer behaviour, branding, advertising, PR, sales, and customer relationship management. During the course, you will understand the basics of marketing tactics and learn how to apply them in real-world scenarios. Most universities focus on developing students’ practical skills that are required for a successful career in the marketing sphere.
The UK, being one of the world’s most developed and flourishing economies, is home to a range of business schools with state-of-the-art facilities for marketing aspirants.
Learn more below about the best MSc marketing courses in the UK below (QS Business Master’s Rankings 2023: Marketing) and begin your UCAS application by arranging a free consultation with SI-UK India today.
Best UK Universities for MSc Marketing
1. University of Bath
The University of Bath offers a globally-recognised MSc Marketing course that trains students with a deeper knowledge of core marketing theory and application methods. Along with acquiring industry-relevant business skills, students will get acquainted with the art of market research and analytics and the significance of marketing in the modern business market.
The Bath degree lets you enhance your expertise in creating innovative strategies and solutions for flourishing businesses. In the first half of the 12-month course, you will learn about applied marketing research techniques, consumer behaviour, integrated marketing management, and contemporary brandscapes. The 2nd semester focuses on advanced topics, such as marketing communication, entrepreneurship & innovation, strategic partnership management, and digital marketing society.
- Course to consider: Marketing MSc
- International fees: £28,000
- Entry requirements: A 2:1 (or its international equivalent) in your undergraduate degree, which can be in any discipline but must include an appropriate level of business/management and marketing-related content
2. City, University of London
The postgraduate course in Marketing Strategy and Innovation at City, University of London is an opportunity to enter the fast-moving, highly-skilled, and business-critical marketing sphere. During the course, you will understand consumer behaviour and create strategies to attract them. At City, you will learn marketing as a multi-faceted business process that involves an inspiring level of creativity and innovation.
You will learn the business strategy and global marketing tactics from leading marketing professionals and academics. Located in London, a global business hub, the university offers enormous employment opportunities to graduates. Core modules of the programmes include marketing fundamentals, marketing strategy & practice, brand management, digital marketing, and analytical methods for marketing. The curriculum is future-centric, giving you the knowledge and skills that will stay in demand for years.
- Course to consider: Marketing Strategy and Innovation MSc
- International fees: £28,000
- Entry requirements: A UK upper second-class degree or above, or the equivalent from an overseas institution.
3. Durham University
Durham University has been a popular centre of marketing education for the last many decades. It believes in a different marketing approach based on touching all aspects of an organisation and shaping its business strategy. Durham’s one-year MSc Marketing courses will enhance the skills and knowledge required to excel in a wide-ranging marketing-related career. During term one, students will get acquainted with several key topics, including behavioural science for marketing, business-to-business marketing, marketing strategy, and modern marketing communications.
In the programme's second half, you will get advanced training in contemporary marketing techniques by exploring a range of subjects, such as global & digital marketing, buyer behaviour & marketing innovation, and global sports business. As part of the programme, you can participate in Durham’s dissertation abroad scheme, gaining enormous experience with an international outlook.
- Course to consider: MSc Marketing
- International fees: £27,000
- Entry requirements: You will need the equivalent of a UK first or upper second-class honours degree.
4. University of Exeter
If you are looking to gain an intensified knowledge of modern marketing tools and techniques, the University of Exeter’s MSc in Digital Marketing is an ideal way to set your foot forward in the ever-developing marketing arena. Along with the theoretical knowledge, you will have the opportunity to focus on the practical application of digital marketing. The programme will help you uncover several aspects of digital marketing, including marketing analytics, digital innovation, analysis & application, and campaign planning.
In the company of some of the country’s finest digital marketers, students will gain relevant inputs from the industry, understanding current trends in the field of digital marketing. Core modules include contemporary digital marketing themes, consumer behaviour in the digital world, brand design, entrepreneurship, and innovation management.
- Course to consider: MSc Digital Marketing
- International fees: £24,000
- Entry requirements: A mid 2:2 degree (55%+) with honours in any discipline from a recognised university.
5. University of Southampton
The Master of Science in Digital Marketing at the University of Southampton is a 12-month course that provides you with an opportunity to develop your skills in various aspects of digital marketing, such as digital communication, project designing, and multi-channel retailing. Accredited by the Association to Advance Collegiate Schools of Business (AACSB), the programme helps you understand digital consumer behaviour and how it plays an important role in organisational strategy.
Learning how to design integrated marketing communication is an intrinsic part of the programme, during which you will explore different facets of digital marketing in the 21st century. Students are equipped with several out-of-the-box techniques to apply in the marketing sphere. The course also allows you to understand the technology underpinning digital marketing to make it more refined and advanced.
- Course to consider: Digital Marketing (MSc)
- International fees: £25,000
- Entry requirements: A 2:1 degree in a business, economics, management or marketing-related subject.
Study MSc Marketing in the UK
Are you considering studying MSc Marketing in the UK? Arrange a free consultation with SI-UK India to get all your questions answered regarding university selection, entry requirements, and scholarship opportunities.
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